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The Most Important Question Every Entrepreneur Must Answer

Successful female entrepreneurs come in all shapes and sizes, but they have one thing in common; they all start off with a marketable skill or product.

With her passion for stories and flair for writing, Alice Walker penned many poems and novels including the Pulitzer Prize winning book, The Color Purple.

Leveraging on her exquisite palette and outstanding culinary abilities, Mariya Russell became the first black woman to earn the coveted Michelin star.

Armed with her knowledge of makeup and a great product that filled a gap in the market, Rea Ann Silva became the founder and CEO of Beautyblender. Her iconic tear-drop shaped sponges are virtually in every handbag across the globe today.

As we draw inspiration from these amazing women, it’s important to keep in mind that no one person is destined for greatness. We shape our own destinies and we each carry within us the potential to be great. Even the most successful women today started somewhere.

With a marketable skill or product, and a determined spirit, you too can be in those ranks. Ask yourself, “What is my marketable skill/product?” That’s the first and most crucial question to answer as you embark on this journey.

We each have talents that can be utilized to serve our life purpose. Reflect on your talents and how they can be used to fulfill a certain need in this world. This will help you gain clarity about your business idea.

Next week, I’ll share more about my process for creating and launching businesses. This process has helped me achieve work-life harmony after years of struggle and total burnout. I’m so excited to introduce this life-changing game plan to all of you soon!

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