Summer’s almost here! This new season promises more than just perfect beach weather. It also offers fun marketing ideas that you can leverage for your business.
Here are 3 summer marketing ideas that’ll blow up your socials:
1. Host a summer giveaway.
If you’re launching a new summer collection, why not host a fun summer giveaway? Just ask your audience to tag their friends in the comments for a chance to win exciting goodies from your new collection! It’s a great way to boost customer engagement and brand awareness.
This is also a good opportunity to collaborate with other brands and host a giveaway together. Joint giveaways and contests can lead to more eyeballs on your brand and valuable audience exchange.
2. Capitalize on summer events.
Summer has a ton of exciting events such as Pride Month and Fourth of July. You can launch gift sets or promotions for these special events and market them to your audience. Here’s a marketing calendar with a list of other events that you can center your campaigns around.
3. Use summer emojis.
Did you know that using emojis in your social media captions can boost interaction rates? Emojis are a fun, light-hearted way to engage with your audience, so try incorporating summer emojis into your captions.
If you’re planning to leverage email marketing for your summer campaigns, why not add emojis to your subject line as well? This might sound trivial, but emojis can be a game changer. In fact, brands that use emojis in their subject lines have seen a 56% increase in their open rates!
As all of us are constantly bombarded with emails, catching your customer’s attention can be tricky. Emojis help your emails stand out and make them more enticing to open.
Be sure to leverage these summer marketing ideas to see your business thrive!