As a business owner, here’s something you need to know: Americans spend a lot of money on 4th of July celebrations! It’s a festive time of year and people like to celebrate Independence Day with cookouts, themed outfits, merchandise, and of course, fireworks! Capitalizing on this big day is a must for small businesses.
Here’s how you can plan a successful 4th of July marketing campaign:
Offer 4th of July themed products. If you sell cupcakes, design special ones for the occasion with stars and stripes. This is something people would be excited to purchase for a 4th of July picnic or cookout! Make your own jewelry? Design one-of-a-kind pieces in red, white and blue that people can buy to match their 4th of July outfits.
Use 4th of July hashtags. When posting about your products, be sure to include relevant hashtags to make it easier for people to find your business. If you’re promoting your cupcakes, consider using hashtags like #4thofJuly and #4thofJulyCupcakes along with your location hashtags as well.
Spread the word. There’s no point in painstakingly designing 4th of July products if no one knows about it. Promote your products through social media posts and email marketing. Offer 4th of July discounts to entice customers. If you have a small following, that’s okay! Consider running an ad campaign on social media to market your products and attract new customers.
With these simple yet powerful strategies, your business is sure to have a bangin’ Independence Day this year!