Tina Wells is the CEO and founder of Buzz Marketing Group, a marketing agency that creates strategies for clients within the beauty, entertainment, fashion, financial, and lifestyle sectors. For more than two decades, Tina has connected thousands of influencers and consumers to brand clients. Since founding her company, she’s developed and managed 30,000 “buzzSpotters” and 7,000 “momSpotters” –influencer and research networks for her clients that include Dell, The Oprah Winfrey Network, and American Eagle Outfitters.
Tina sits on the board of the Young Entrepreneurs Council, the United Nations Foundation’s Global Entrepreneurs Council (emeritus), and the Council of Emeritus Directors of the Philadelphia Orchestra Association. She currently chairs the Programs, Marketing, and Business Development committee of The Franklin Institute where she also serves on the Board of Directors and Executive Committee.
She is a member of the 2017 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute and the Academic Director (Practicum) of Wharton’s Leadership in the Business World program at the University of Pennsylvania. In 2018, Wells also joined the board of THINX.
Her list of honors includes The Girl Scouts’ Woman of Distinction, Cosmopolitan’s Fun Fearless Phenom Award, Essence’s 40 Under 40, Billboard’s 30 Under 30, Inc’s 30 Under 30, and Fast Company’s 100 Most Creative People in Business.
Wells is the author of the best-selling tween fiction series Mackenzie Blue and the marketing handbook Chasing Youth Culture And Getting It Right. Wells’ writing has appeared in the Huffington Post, The Journal of the American College of Radiology, Inc, Black Enterprise, MediaPost, and Retail Merchandiser Magazine. Follow her on Twitter @tinacwells or visit her website at tinawells.com.