Running a business isn’t just about passion—it’s about precision. The most successful founders don’t just hope for growth; they track it. And the best way to do that? Knowing your numbers.
The Numbers Every Founder Should Track
If you’re in your first 1-3 years of business, the following metrics are essential:
Conversion Rates: How many of your leads turn into paying customers? A low conversion rate means it’s time to refine your sales or marketing approach.
Revenue & Profit Margins: Your bottom line is the clearest indicator of success. Track monthly revenue and ensure you understand your profit margins.
Customer Acquisition Cost (CAC): How much does it cost you to acquire a new customer? Knowing this number helps with budgeting and scaling.