I help founders increase their revenue, influence their market, and design the life they want by staying ahead of the curve.

I’m Tina Wells

I help founders increase their revenue, influence their market, and design the life they want by staying ahead of the curve.

At 16, I launched my first business.

Closing my company was the hardest, yet best decision I ever made.

During an independent study with a professor, I refined my business plan and built a company that thrived for two decades. This led to collaborations with major clients like Dell, Apple, P&G, and The Oprah Winfrey Network, helping them connect with their audiences in impactful ways.

But as the successes piled up, so did the exhaustion. I found myself in a relentless cycle of prepping, launching, and burning out. The work I once loved became draining, and I knew I needed a change. I was stuck in a cycle of prepping, launching, and burning out. Closing my company was the hardest, yet best decision I ever made.

The Buzz, with no idea of the impact it’d make. I was helping companies understand how teenagers like me felt about their products and services. - Little did I know, I was conducting market research—the foundation of my career.

seven new

and rediscovered my flow. 

Within months, I sold

books

That was the turning point—I’d finally found a way to work that aligned with my natural rhythm and brought me joy. This is the Founder’s Framework, and it’s the foundation of everything I teach today.

My clients increase their revenue, expand their market reach, and solidify their brand presence for the biggest impact.

I don’t just teach strategies—I share what I know works.

Fast forward to now: I’ve built two seven-figure brands at major retailers, authored 21 books, scaled my service-based coaching business, and helped countless founders like you get their products and books onto the shelves—all while maintaining work-life harmony.

My clients don’t need promises—they need results. That’s what I deliver. 

For nearly 30 years, I’ve been guiding founders to build global businesses that lead their industries and create the freedom they deserve.

I’ve navigated the trenches of retail, publishing, and service-based business, cutting through the noise to find the quickest path to success—keeping you ahead of the curve and delivering tangible results that impact your bottom line.

As Seen In

success stories

success stories

success stories

I think of it as the best investment we have made. 

"Investing in Tina's courses and working with her will help you avoid costly mistakes and give you the confidence that your plan is sound and the best one for your goals."

- Letha Sandison, Chief Vision Officer
Four Moons Spa

I’m Not About:

Comparison, bandaid fixes, B.S., the word “moist,” or the hustle game.

Straight talk, fancy mocktails, short emails, and helping you find your superpower.

I’m All About:

Ready to create

real

LET’S GET TO WORK

influence and lead your industry?