Welcome to Shelf Help, a podcast dedicated to helping you navigate the often-complex world of retail. I’m Tina Wells, a product development and marketing expert, and I’m here to guide you through this exciting journey.
In each episode, I’ll dive deep into my personal experiences from founding Buzz Marketing Group to working with iconic brands like Apple and Procter & Gamble. I also draw on my journey as an author of beloved middle-grade book series like The Zee Files and Honest June to share valuable lessons on creativity, resilience, and business success.
Retail can be tricky—it has its own language and rules—but Shelf Help is here to demystify the process. Whether you’re a budding entrepreneur, a seasoned founder, or just curious about the business of retail, this podcast is designed to help you succeed. Join me and an array of industry experts as we talk through the steps of building a brand, understanding pricing strategies, and creating products that fly off the shelves.
Episodes will cover everything from sourcing and product development to selling and evaluating retail success. It’s not just about launching; it’s about launching in a way that ensures longevity and success in the market. So tune in to Shelf Help and take the first step toward turning your product dreams into reality.
In harmony,
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