If you’re on the fence about using emojis in your social media captions, this blog post is for you! Emojis may seem like a trivial thing to consider, but they’re not.

In fact, did you know that using emojis on Twitter can increase engagement by 25.4%? On Facebook, using emojis can lead to 33% more comments and shares! Amazing, right?

In addition to being fun, emojis give your brand more personality and make it more relatable to your audience. Emojis are such a game changer that July 17th of every year has been crowned World Emoji Day! ?

So, in honor of this special day, here are some tips on how to use emojis to improve your social media engagement:

• Use emojis in your call-to-action (CTA). Emojis are a great tool to encourage your audience to interact with your posts. Here are some examples on how you can incorporate emojis in your CTA:
  • What do you want us to work on next? Comment below ?
  • Do you agree? Comment ?or ? and let us know!
  • We’re curious. What’s your favourite afternoon snack? ? ? ? ? ? ?

• Make use of holiday themed emojis. This is a fun way to get your audience excited for the holidays. Whether its ? for Fourth of July,?for Christmas, ? for Pride Month, or ? for Diwali, emojis make your posts more fun and attractive.

• Use emojis to communicate emotions. Written words don’t always convey tone very well. This is where emojis come in! Using ? ? ? to convey excitement, ❤️ ? ? to convey appreciation, ? ? to convey light hearted humor, and ? ?to convey sadness goes a long way!

So next time you’re working on your social media captions, be sure to use emojis!

Let’s soar,

TW