Description

PLAN. DEVELOP. PRODUCE. SELL.

Retail is hard, but it doesn’t need to be. This book is your go-to guide to launching your dream product or collection of products on retail shelves. With real-life launch examples, swipe files, and worksheets, you’ll have everything you need to bring your product vision to life. And once you know this formula, you can do it repeatedly.

This book outlines the exact blueprint Tina Wells used to launch two 7-figure brands at retail in one year. With no previous experience launching at retail, Wells learned the hard way so you never will. This framework also applies to direct-to-consumer (DTC) brands, but the focus is getting on retail shelves and staying there.

ABOUT THE AUTHOR

Tina Wells is a renowned thought leader in the retail and marketing industry. She is the founder and CEO of Wellspring Studio, a consultancy dedicated to empowering underrepresented founders, from concept to product launch. Before Wellspring, Wells honed her skills for five years, developing and introducing products and brands exclusively at Target stores. She is the author of over 20 books, including series The Zee Files, Honest June, and the Stitch Clique, as well as The Elevation Approach book and workbook. In 2021, Wells was inducted into the American Advertising Foundation’s Hall of Achievement.