10 Black-Owned Brands to Support at Major Retailers

Supporting Black-owned businesses is not just a trend—it’s a movement that helps build stronger, more diverse communities and economies. Many Black-owned brands have made their way to major retailers, offering high-quality products across beauty, fashion, wellness, and more. Here are 10 standout brands you can find at some of your favorite stores.

1. Fenty Beauty – Available at Sephora

Founded by global superstar Rihanna, Fenty Beauty revolutionized the beauty industry with its commitment to inclusivity. Known for its wide range of foundation shades, this brand caters to all skin tones, making it a go-to for people looking for high-quality makeup that celebrates diversity.

2. The Honey Pot Company – Available at Target

The Honey Pot Company is a plant-based feminine hygiene brand founded by Beatrice Dixon. What started as a personal journey to find natural solutions for feminine care has now turned into a brand that empowers women with healthy, all-natural products.

3. Pipcorn – Available at Whole Foods

Founded by brother-and-sister duo Jen and Jeff Martin, Pipcorn is a family-owned, Black-owned brand that offers a variety of heirloom popcorn, snacks, and corn-based treats. With a commitment to sustainability and deliciousness, Pipcorn has made its way to grocery giants like Whole Foods.

4. Mented Cosmetics – Available at Ulta Beauty

Mented Cosmetics was born out of a desire to create beauty products that perfectly match darker skin tones. Co-founders KJ Miller and Amanda E. Johnson launched the brand to ensure every woman could find the perfect nude lipstick, and their range has expanded to include foundations, eyeshadows, and more.

5. Partake Foods – Available at Target and Whole Foods

When Denise Woodard couldn’t find allergy-friendly snacks for her daughter, she decided to create her own. Partake Foods offers delicious, allergen-free cookies and snacks that are perfect for families with food sensitivities. Their products are now widely available at Target and Whole Foods.

6. Golde – Available at Sephora and Target

Golde is a wellness brand founded by Trinity Mouzon Wofford that focuses on superfoods for beauty and wellness. From matcha to face masks, Golde’s products are clean, affordable, and designed to make wellness accessible to all.

7. BLK & Bold – Available at Target and Whole Foods

BLK & Bold is a specialty coffee and tea brand co-founded by Pernell Cezar and Rod Johnson. With a mission to make a social impact, the company donates 5% of its profits to initiatives that support at-risk youth. Their high-quality coffee and tea blends are available at Target and Whole Foods.

8. Telfar – Available at Shopbop and Nordstrom

Founded by designer Telfar Clemens, Telfar is known for its “Bushwick Birkin” shopping bags, which have gained a cult following. With a commitment to making luxury accessible, Telfar’s stylish and functional bags can now be found at major retailers like Nordstrom and Shopbop.

9. Briogeo – Available at Sephora

Founded by Nancy Twine, Briogeo is a natural hair care brand that offers a wide range of products tailored to various hair textures. Known for its clean formulations and performance-driven results, Briogeo’s products can be found at Sephora and are loved by many.

10. Pattern Beauty – Available at Ulta Beauty and Sephora

Next time you shop at major retailers like Target, Sephora, or Ulta, keep an eye out for these amazing Black-owned brands. Each one brings something unique to the table, and by supporting them, you’re helping to build a more inclusive and equitable marketplace.

Pattern Beauty, founded by actress Tracee Ellis Ross, is designed for curly, coily, and textured hair. The brand focuses on nourishing and hydrating hair products, and you can find the complete line at Ulta Beauty and Sephora.

Why Supporting Black-Owned Brands Matters

Supporting Black-owned businesses not only contributes to economic empowerment but also fosters diversity within industries that have traditionally lacked inclusivity. By purchasing from Black-owned brands, consumers help create opportunities for marginalized communities and ensure that the market represents a broader range of voices.

In harmony,

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