Launch and Scale your Product-Based Business to 7-Figures and Beyond 10X Faster
The Founders Framework gives you the proven strategies to outpace your competition, launch faster, and create a product-based business that not only stands the test of time but continues to grow—even in unpredictable markets.
founders framework
You’ve got a product idea, or maybe you’ve already launched, but something’s missing.
Every time a challenge comes up, it feels like you're starting from scratch—wasting time guessing instead of diagnosing the issue quickly and getting back to growth. Without a solid foundation, even the best ideas stall before they can scale.
Maybe you’re sitting on an idea, ready to take action, but overwhelmed by where to start. You want to build something that lasts, but without the right systems in place, every step forward feels uncertain.
Scaling isn’t about guessing or hoping for the best—it’s about having a system that anticipates every challenge and keeps your momentum strong. The Founders Framework gives you that system, helping you confidently grow from idea to 7-figures faster than you ever thought possible.
I’ve personally sold over 500,000 books, launched more than 400,000 units of products in major retailers like Target, and generated hundreds of millions of dollars for my clients’ businesses. I've seen the same roadblocks stop founders from scaling time and time again
Your day-to-day feels like constant chaos. Instead of building your business, you’re stuck reacting—putting out fires and drowning in tasks that steal your focus from real growth. It’s exhausting, and it’s keeping you from breaking through to the next level.
You Don’t Have a Clear, Scalable System
And it comes down to three main issues:
You’ve poured time, energy, and money into launches, but they’re not delivering the traction you expected. You know something’s missing, but without a clear plan, you can’t pinpoint the problem or fix it.
You’re Launching, But Not Seeing Results
When something goes wrong, you feel stuck. You spend valuable time trying to figure out what happened instead of making quick decisions and moving on, which slows your momentum.
You’re Unsure How to Diagnose and Solve Problems
Sound familiar?
You need a solid foundation when the unexpected happens (and it always does).
That’s exactly what The Founders Framework is designed to do.
When you have the right system in place, you don't need to reinvent the wheel—you need a proven roadmap to success. That’s what this framework is all about.
It’s what will help you launch, grow, and scale your business 10x faster than doing it alone.
Why waste years launching to the wrong niche, or implementing the wrong go-to-market strategy when you could get it right in days?
You don’t have time to waste.
I’ve trained over 1,000 people—including Wharton students—with this very framework. It’s the key to launching faster, avoiding pitfalls, and confidently growing your business.
And now, I’m bringing this system to you, packaged in a way that’s built for founders who are serious about scaling.
The Founders Framework is built on over 25 years of my own success, distilled into a system that gives you access to what works—without the long learning curve.
What you’ll achieve with The Founders Framework:
We’ll walk you through each phase of growth, from setting your vision to executing key strategies, so you can scale with confidence.
Each lesson includes hands-on workbooks to ensure you can apply what you learn right away.
The strategies you’ll learn will allow you to adapt and thrive, even in a changing marketplace.
A clear, actionable plan for your business’s future:
Streamlined operations and elevated influence:
Proven strategies for immediate impact:
A resilient, future-proof business:
Learn how to optimize your business to run smoothly, while building the influence you need to stand out in your industry.
This framework is the secret to launching your products and avoiding the mistakes that slow you down.
4 Modules, 12 Lessons:
Hands-on Workbooks:
Terminology Glossary:
Founders Framework Project Roadmap:
Proven Feasibility Worksheet:
Here’s how we’ll do it:
What’s inside the Founders Framework:
Module 1: Building a Strong Foundation
Identify your unique niche and the competitive edge that sets you apart.
Master the art of turning prospects into buyers by understanding customer psychology.
Set up the financial systems that will fuel sustainable growth.
Lesson 1: Finding Your Place in the Market
Lesson 3: The Dirty Details (Legally Speaking)
Lesson 2: Moving Towards Yes
Lesson 4: Dollars & Sense
Ensure your business is protected with the right legal structures and agreements.
Module 2: Mastering Customer Connections
Discover who your customers truly are, and how to serve them better than anyone else.
Craft messaging that highlights the true value of your product, not just its features.
Execute a high-impact launch that attracts attention and drives sales.
Lesson 1: Meet Your Perfect Customer
Lesson 3: Customer Touchpoint Touchdowns
Lesson 2: The Perfect Pitch: Features with Benefits
Lesson 4: The 30-Day Launch
Build a seamless customer experience that keeps people coming back.
Develop the tools to connect deeply with your ideal customers and create products that resonate.
Module 3: Refining and Optimizing for Growth
Create operational systems that support both growth and flexibility.
Review your progress, fine-tune your strategies, and get ready for the next phase of expansion.
Lesson 1: Special Ops
Lesson 2: Recreation & Refining
Take a step back to refine your operations, ensuring everything is ready for scalable success.
Module 4: Scaling and Sustaining Growth
Build long-term strategies to ensure your business continues to thrive.
Learn how to adjust and pivot in changing markets without losing momentum.
Lesson 1: How to Keep the Cycle Going
Lesson 2: The Power of the Pivot
In the final module, you’ll learn how to keep your business growing sustainably, while staying agile and ready to pivot when needed.
Plus unlock these bonuses!
Maintaining the Flow—Seasonal Planning Guide:
A bonus course to help you plan for seasonal trends and keep your business thriving year-round by staying ahead of trends and adapting to changes in the market.
The Founders Framework Digital Planner
The planner will keep you organized and focused with quizzes throughout the program, helping you reinforce what you learn and apply each strategy with confidence—even when quick changes arise in your business or the market.
The complete Founders Framework course is available for a limited time
The Full Founders Framework Course
Exclusive Access to Founders Circle Group Coaching: Get 2 months of group coaching valued at $497/month—included as a launch bonus!
→ After the 2-month bonus period, you’ll have the option to continue Founders Circle for a special rate of $397/month.
This limited-time pricing gives you the tools, resources, and community support to launch faster, make fewer costly mistakes, and stay ahead of the competition.
Launch Pricing for The Founders Framework
$1997 $997
success stories
success stories
success stories
"Thus far this course has given me a roadmap to the two most valuable elements that I need for my success - confidence and strategy!”
“Many people know the joke about the man lost at sea who cries out to God but fails to acknowledge the help when it arrives in the form of a boat, helicopter, etc. Well I am not him. I knew instantly that TW’s [Founders Framework] was an entrepreneur’s rescue from swirling uncertainty."
- LaKeysha McLaurin
The Conscious Commerce Accelerator played a pivotal role in the launch of Bestow Collection by helping me truly hone in on my ideal customer.
I gained invaluable insight about connecting with my target audience, ensuring that my brand speaks directly to their needs and desires.
- Jen Hayes Lee, Founder of Bestow
The Founders Framework doesn’t just give you theory—it delivers the actionable steps, strategies, and tools that will fast-track your growth.
Because, really…
Why reinvent the wheel when you can have the blueprint?
The Founders Framework isn’t just about learning—it’s about doing.
FAQs
Q: Who is The Founders Framework for?
The Founders Framework is for product-focused founders who want to build a solid foundation for scaling their business to 7-figures and beyond. If you’re launching your first product or expanding an existing one, this course will give you the tools and strategies to scale with confidence.
Q: How long will I have access to the course?
You’ll have lifetime access to all course materials, workbooks, and bonus content. That means you can return to the modules as your business evolves and grows.
Q: How is this different from other business courses?
The Founders Framework is built on my 25+ years of real-world experience launching hundreds of products and growing businesses to 7 figures and beyond. It’s a proven system designed to give you the same fast results.
Q: What if I’m just starting out?
Perfect! The Founders Framework is designed to help you build from the ground up. If you’re sitting on an idea, unsure where to start, this system will guide you through the process with clarity, from establishing your business to making it scalable.
Q: What is the group coaching option?
When you enroll in the group coaching package, you’ll receive 5 months of live coaching calls (for the price of 3), where you can ask questions, get real-time feedback, and collaborate with other founders. This is a small group setting designed to offer personalized advice and accountability.
ME
Over the past 25 years, I’ve built two seven-figure brands at major retailers, authored 21 books, trained over 1,000 people (including my students at Wharton) on this framework, and scaled my service-based coaching business—all while helping countless founders bring their products to market.
I’ve personally sold over 500,000 books and more than 400,000 units of products to major retailers, including Target, and generated hundreds of millions of dollars for my clients’ businesses.
Now, for the first time, I’m bringing you The Founders Framework—the exact system I’ve used to launch hundreds of products while avoiding costly mistakes and staying ahead of the curve.
Hundreds of businesses have also launched using this framework, and it’s been key to my success.
You’ll not only get there 10x faster, but you’ll also have the tools to diagnose issues before they become major problems, helping you launch faster, scale smarter, and outpace your competition.
If you’re ready to take your business to the next level, let’s get started!
ET TINA
WELLS
While you’re second-guessing your next step, your competitors are moving forward. The Founders Framework ensures you not only keep up, but lead the market with confidence.
Every day you wait is a day your competitors are moving ahead. The longer you put off building a strong foundation, the more time you lose—and the more costly mistakes you make.
Why spend years struggling when you could achieve the same success in a fraction of the time with a proven system. The Founders Framework is your shortcut to building a scalable business without the headaches and guesswork.
Don’t let another year go by while your competitors pull ahead. Choose the support level that’s right for you and start building the business you’ve always envisioned.
✔ Workbooks, feasibility worksheets, and tools to help you apply what you learn right away.
✔ Bonus access to seasonal planning strategies, ensuring your business continues thriving all year long.
✔ The option for 5 months of live group coaching—so you’re never alone on this journey.
As a reminder, here’s what’s included:
Don’t wait—your competitors aren’t.
Regularly priced at $1997, the complete Founders Framework course is available for a limited time at $997!
The Full Founders Framework Course
Exclusive Access to Founders Circle Group Coaching: Get 2 months of group coaching valued at $497/month—included as a launch bonus!
→ After the 2-month bonus period, you’ll have the option to continue Founders Circle for a special rate of $397/month.
This limited-time pricing gives you the tools, resources, and community support to launch faster, make fewer costly mistakes, and stay ahead of the competition.
