Designed to help e-commerce brands partner with major retailers and create a unique brand experience.

A 10-week live accelerator program

Go from idea to evaluation by launching your brand into retail or online commerce.

Retail Business Accelerator

  • You’ve pitched to big retailers but keep hitting roadblocks.

  • You’ve tried to manufacture your product but struggled to get traction with quality manufacturers.

  • You’re unsure how to build a brand that’s ready for mass retail.

You’d love nothing more than to see your products lining the shelves at your favorite retailer or watch orders come through on your site, but so far:


Let me guess

You wish you had a step-by-step guide to navigate the complexities of retail and e-commerce to answer your questions, like:

“What are the proper steps to start my commerce business?”
“What are the major challenges I’m going to face?”
“How do I successfully launch and get my brand noticed and on shelves?”
“What do terms like ISM, OOS, FOB, or FCA mean?”
How do I know which products to start with or the best ones for profitability? 
My product isn’t selling, where do I go from here?


That’s where the Retail Business Accelerator (RBA) steps in

your strategic advantage in navigating the retail landscape with insider knowledge.

With RBA, you’ll move through every stage of building a successful product-based brand, from idea to market launch. No more guessing—just smart, strategic moves that lead to undeniable success.

We do this by leveraging my 4-step process: 

Craft a meticulous strategy to determine the most in-demand products and market trends.


Innovate and conceptualize unique designs that resonate with your brand identity and target audience.

Ignite your brand’s success through online and in-store marketing for an unparalleled customer experience.

Plan


Produce


Develop



Sell


Collaborate with ethical manufacturers to fabricate high-quality, sustainable products.

From your initial idea to seeing your product on the shelves, RBA covers every step of the journey, all while keeping work-life harmony in check.

RBA is a complete experience that equips you with the tools, knowledge, and insider insights needed to make it in the competitive retail world.

Navigating the retail process shouldn’t leave you feeling burnt out. That’s why we’ve designed RBA to streamline the typical learning hurdles, focusing on what matters most—building your brand without sacrificing your well-being.

This comprehensive program empowers you to meticulously plan, skillfully develop, seamlessly produce, and effectively sell your product-based brand.

Whether your sights are set on retail shelves or the thriving direct-to-consumer market, RBA provides you with the strategic prowess and industry insights to navigate every stage of your entrepreneurial journey.

Ready to Explore the Curriculum?

Retail Business Accelerator is designed for aspiring and established product-based business owners. With self-paced video lessons, practical workbooks, live group coaching, and access to a community of industry experts, you’ll gain everything you need to take your business to the next level.

Dive into understanding your ideal buyer avatar, conduct in-depth category research, and create perceptual mapping for a clear market perspective.


module 01: discover

Strategize your product launch with precision, develop a robust assortment strategy for both DTC and retail, and master the art of branding development and financial planning.



module 02: plan

Learn the art of hiring the right vendors and establishing a seamless item setup and maintenance process.




module 05: select

Ensure legal compliance, adhere to business partner standards, and maintain product compliance throughout the production process.





module 06: produce

Navigate the intricacies of factory sourcing, complete business partner registration, qualify potential partners, and establish a solid foundation in supply chain management



module 03: source

Explore the nuances of knowing your factories, defining product components and specifications, validating samples, and crafting compelling messaging and packaging for DTC and retail environments.




module 04: develop

Manage your inventory efficiently, choose the right shipping methods for both DTC and retail, and navigate the complexities of domestic and international shipping, exclusions, and deconsolidation activities.





module 07: move

Master the art of online and in-store product presentations for maximum impact.






module 08: present

Develop effective online and in-store marketing strategies, implement a robust content strategy, accumulate reviews, and enhance in-store services for a successful sales journey





module 09: sell

Cultivate a deep understanding of your business metrics, conduct ongoing analysis, and strategize for continuous improvement.


module 10: evaluate

What’s Included in The Retail Business Accelerator?

Gain access to in-depth masterclasses and comprehensive workbooks guiding you through every aspect of planning, developing, producing, and selling a successful product-based brand.


Unlock the power of Tina’s proven 7-figure method with downloadable templates, streamlining your journey from ideation to execution.

Masterclasses and Workbooks


Bonus Materials from The Elevation Approach


Downloadable
Templates



Unlock the power of Tina’s proven 7-figure method with downloadable templates, streamlining your journey from ideation to execution.

Participate in live sessions with Tina. Benefit from her expertise and firsthand knowledge as you navigate the intricacies of building a thriving brand.


Engage in live Q&A sessions with industry experts, leaders, and vendors to get answers to your burning questions.

Live Sessions with
Tina Wells


End-of-Accelerator
Event + Community

Live Q&A Sessions with Industry Experts

Celebrate your achievements and network with fellow entrepreneurs, cementing connections for future success with a collaborative community of peers who are on the same journey as you. 

Plus, unlock these bonuses:


ELEVATION APPROACH PLANNER
Value: $47


Access a strategic planner designed to align with The Elevation Approach, assisting you in organizing and executing your business launch plan.

WHAT SEASON ARE YOU IN? QUIZ:


Take a quiz crafted to pinpoint the current season of your business journey to gain insights into where you stand and tailor your strategies accordingly.

SEASONAL PLANNING TRAINING:
value: $97


Dive into a specialized training session focused on seasonal planning, a critical aspect for ensuring your business thrives in every market trend.

BEYOND THE BOOK:
value: $97

Gain additional perspectives to enrich your understanding of the business landscape.

The Retail Business Accelerator is your comprehensive blueprint for building, launching, and scaling a product-centric brand that thrives in both retail and direct-to-consumer markets.

I’m so confident in the impact of the Retail Business Accelerator that I’m offering a 14-day guarantee. If you dive into the program, complete the work, and show me your progress within the first 14 days of enrolling, and you’re not completely satisfied with the value and results you're seeing, I’ll gladly give you a full refund—no questions asked.

This program is designed to deliver real, tangible outcomes, and I want you to feel secure knowing that your investment is protected. I believe in the power of this accelerator to transform your business, and I’m committed to making sure it does just that.


$4997


One payment of

$1997


3 payments of

With RBA, you’ll put an end to the guesswork and solo struggles, gaining the confidence and clarity to successfully bring your brand to life and see your products on shelves where they belong.


This accelerator is perfect for you if:

  • You've faced challenges in launching your product-based business and need a clear path forward.

  • You're in the early stages of ideation and want to build a strong foundation before entering the retail market.

  • You're eager to gain a deep understanding of product-based business and the competitive retail space.

  • You're ready to equip yourself with all the knowledge and insights necessary to step into the retail arena with confidence.

Me

Entrepreneur, best-selling author, and brand builder with nearly 30 years of experience turning big ideas into powerful, market-leading brands. 

I’m passionate about helping founders like you achieve the success and freedom you deserve by mastering the art of staying ahead of the curve. 

Over the past 28 years, I’ve worked with over 400 clients, generating hundreds of millions of dollars for their businesses. I’ve personally sold over 500,000 books and over 400,000 units of products to major retailers. 

With the 7-figure success of my Target partnerships, I created the Retail Business Accelerator to guide you step-by-step through the complexities of getting your products onto retail shelves. My goal is to eliminate the typical learning curves and help you redefine success while maintaining work-life harmony.

Welcome to the future of your brand—I can’t wait to see where you take it! 

et your

Mentor, Tina Wells

Over the past 28 years, I’ve worked with over 400 clients, generating hundreds of millions of dollars for their businesses. I’ve personally sold over 500,000 books and over 400,000 units of products to major retailers. 

With the 7-figure success of my Target partnerships, I created the Retail Business Accelerator to guide you step-by-step through the complexities of getting your products onto retail shelves. My goal is to eliminate the typical learning curves and help you redefine success while maintaining work-life harmony.
I’m passionate about helping founders like you achieve the success and freedom you deserve by mastering the art of staying ahead of the curve. 
Welcome to the future of your brand—I can’t wait to see where you take it! 

Ready to double your sales in your product-based business?

Join The Retail Business Accelerator! This is your opportunity to learn from a nearly 30-year industry expert and gain insider insights that others might not share, helping you avoid costly mistakes. 

Together, we’ll break down everything you need to know, giving you the confidence to navigate the retail landscape no matter where you are in your journey.


success stories

success stories

success stories

PREV

NEXT

The Retail Business Accelerator provided a critical roadmap to help guide me and keep me on track to achieve my business goals. 

While I have over 20 years of business experience, I was unfamiliar with the ins and outs of product manufacturing. The program clearly and concisely outlined the steps and provided important insider knowledge necessary to take my idea from concept to store shelves. In addition, Retail Business Accelerator also provided important references.

- rebecca graf

The Conscious Commerce Accelerator played a pivotal role in the launch of Bestow Collection by helping me truly hone in on my ideal customer. 

I gained invaluable insight about connecting with my target audience, ensuring that my brand speaks directly to their needs and desires.

- Jen Hayes Lee, Founder of Bestow

Imagine the future of your product-based business with RBA:

Your products line the shelves of major retailers in the hands of customers nationwide.

Your
online store is a thriving hub of orders with a flood of loyal customers.

Your brand is synonymous with success — all while maintaining work-life harmony.

Your understanding of retail language and processes gives you a strategic edge in every business decision.


FAQs

Is the Retail Business Accelerator right for me if I’m just starting out?

The Retail Business Accelerator is designed to guide both aspiring and established product-based business owners. Whether you're in the ideation phase or already have a product ready to launch, this program provides the step-by-step framework you need to succeed in the retail landscape.

What kind of time commitment is required?

The program is designed to be comprehensive yet flexible. You can expect to spend around XX hours per week on the video lessons, practical workbooks, and live coaching sessions. The pace is self-directed, allowing you to fit the coursework into your schedule without feeling overwhelmed.

How do I know if my product is ready for retail?

One of the key components of the program is helping you assess and refine your product for the retail market. We’ll cover everything from product validation to packaging and positioning, ensuring you’re fully prepared to make a successful pitch to retailers.

Is this program a good fit for established businesses looking to scale?

Yes! The Retail Business Accelerator is perfect for businesses at all stages. If you’re already up and running but struggling to break into mass retail or scale your direct-to-consumer sales, this program will equip you with the strategies and insights you need to take your brand to the next level.

How does the 14-day guarantee work?

I’m confident in the value this program provides, which is why I offer a 14-day guarantee. If you dive into the program, complete the work, and show me your progress within the first 14 days of enrolling, and you’re not completely satisfied with the value and results you're seeing, I’ll gladly give you a full refund—no questions asked.

What if I have questions or need support during the program?

You’ll have access to live Q&A sessions with me and other industry experts throughout the program. Plus, you’ll be part of an exclusive community of like-minded entrepreneurs where you can share insights, ask questions, and get feedback from your peers.

Is there a payment plan available?

Yes, we offer flexible payment plans to make the program accessible. You can choose between a one-time payment or spread your investment across three payments.

What kind of results can I expect?

The Retail Business Accelerator is designed to help you achieve tangible results—whether that’s getting your products on retail shelves, boosting your online sales, or solidifying your brand’s presence in the market. While results vary depending on individual effort and market conditions, our past participants have seen significant growth in both their revenue and brand recognition.

Will I have lifetime access to the course materials?

Yes, once you enroll in the Retail Business Accelerator, you’ll have lifetime access to all course materials, including any future updates. This means you can revisit the content whenever you need a refresher or want to dive deeper into a specific topic.

Can I work at my own pace?

Absolutely. While the program is structured with weekly content, you can work through the materials at a pace that suits your schedule. This flexibility ensures you get the most out of the program without feeling rushed.