Social media has become a crucial asset for business owners. It allows them to reach and engage with customers from all over the world, so it’s no surprise that social media often takes center stage when it comes to marketing strategies.
As entrepreneurs, it’s important to stay up to date with social media trends that can help your business gain traction. Here are 3 must-try trends to boost your business:
1. Influencer marketing
Influencer marketing has certainly been gaining popularity in recent years. Influencers can boost your business through a review or mention on their socials, but it’s important to work with the right influencers who make sense for your brand.
Influencers who have carved a name for themselves in niche topics that are relevant to your brand would be a good choice. When planning your influencer marketing strategies, don’t just go by the number of followers. A micro-influencer with a smaller but more engaged audience might work better for your brand.
2. Short form video content
Short form video content is all the rage these days and TikTok is a rapidly growing platform for this type of content.
In fact, more and more businesses are turning to TikTok to market their products and increase sales. According to Hootsuite’s Social Trends Survey, 24% of business owners found TikTok to be one of the most effective platforms for reaching their business goals in 2021. This is a huge increase from a mere 3% the year before.
Given the rising popularity of TikTok, it’s important to explore TikTok as a marketing channel in addition to Instagram and Facebook. If you’re finding it tough to establish your brand on TikTok, a strategic partnership with a TikTok influencer could be helpful.
This is a really exciting social media trend that allows you to interact with your audience in real-time! Livestreaming is a great way to talk about new products, as customers can ask questions and get answers immediately.
Many business owners don’t include live streaming as part of their marketing strategy. This is truly a wasted opportunity, as people tend to tune in and watch live videos for a longer time compared to regular video content. Instead of passively watching a video, live streams give your audience a chance to interact with you, and this keeps them engaged for a longer time.
Have you tried any of these social media trends? Do share your experience with us in the comments below. I’d love to hear from you!