Many top brands feature a blog on their website, and this is no coincidence. Blogs can be a powerful tool to build customer trust and brand awareness, increase sales, and achieve your business goals.
If you don’t have a blog on your company website, it might be time to incorporate blogging into your content marketing strategy!
Here are 3 reasons why your business needs a blog:
1. Drives organic traffic to your website.
With good search engine optimization (SEO) practices, your blog can drive organic traffic from search engines such as Google to your website. This helps more people to get to know your brand and the products you offer.
Incorporate relevant keywords, images and high value content in your blog posts, and you’ll see a spike in website traffic in no time!
2. Gives you loads of shareable content.
As a business owner in the social media age, you know the importance of creating fresh, relevant content for your audience.
The good news is your blog posts can be repurposed for multiple pieces of content across your socials. Just share key points in your social media posts and direct your audience to your blog for more information.
Also, readers tend to share articles that they find especially helpful with their family and friends. This kind of social media shares give you free publicity and help to boost your brand awareness.
3. Helps to position yourself as an expert in your niche.
Creating valuable blog posts that address your ideal customer’s pain points can position you as an expert in your niche. Over time, this helps to build trust and people begin to turn to your brand for solutions to solve their problems.
Once you gain your readers’ trust, they are also more likely to sign up to your mailing list for more valuable content. This gives you direct access to their inbox for future launches and promotions.
So, start blogging!